potential NOI margin*
*Potential property level net operating income as a percentage of revenue after normal hotel operating expenses.
If cash flow matters, G6 is the brand for you
Put a stronger hotel system behind your property.
Explore Motel 6 and Studio 6 opportunities across the U.S. and Canada, with a simpler operating model, established demand channels, revenue management, connected technology and dedicated franchise support behind your hotel.
Confidential and nonbinding. No commitment to proceed.
owner satisfaction
of franchisees own multiple G6 hotels
from development through opening and beyond
The G6 advantage
A recognized brand is only the beginning.
G6 combines a simple operating model designed to help maximize property-level profitability with demand generation, revenue expertise, connected technology and proven franchise support.
Bring more demand to your hotel
Build demand through direct brand channels, walk-in business, OTA distribution and national marketing campaigns.
Keep operating costs simpler
A streamlined operating model with no mandatory breakfast program is designed to help control costs and support profitability.
See performance more clearly
Use property performance dashboards, market insight and revenue management support to make smarter pricing decisions.
Support when your hotel needs it
Access proven franchise support and a 24/7 reservation call center from conversion through ongoing operations.
Property economics
The right brand has to work for your property.
If cash flow matters, the operating model matters. The opportunity needs to make sense when you consider local demand, fees, required investment, operating costs and the potential effect on revenue, profitability and NOI.
What needs to be evaluated
Local demand and guest mix
Assess the market, existing demand and the types of guests the property is best placed to serve.
Potential brand fit
Consider whether Motel 6 or Studio 6 is better aligned with the market, property and stay pattern.
Property requirements and investment
Understand the potential improvements, conversion scope, fees and investment required.
Property level economics
Consider demand generation, pricing, operating costs and the potential NOI margin before deciding whether to proceed.
The aim is to give you a clearer view of the opportunity before you decide whether moving forward makes sense.
Two brands built for different stay patterns.
Motel 6 and Studio 6 serve different guest needs. The right fit depends on your market, demand mix, physical configuration and required investment.
Motel 6
America’s iconic economy brand
Built for value-focused short stays, with broad recognition and a simple operating model designed to support property-level profitability.
67%Average Occ
$74Average ADR
$50Average RevPAR
Studio 6
Extended stays. Higher revenue opportunities.
Designed to capture longer-stay demand from guests who need practical accommodations for multiple nights, weeks or longer.
77%Average Occ
$70Average ADR
$53Average RevPAR
A clear path to an informed decision.
Submitting your property starts a review. It does not commit you to proceed.
Share your property details.
G6 reviews the hotel and local market.
Discuss potential brand fit, requirements, fees and investment.
Decide whether moving forward makes sense.
The G6 network
Scale and support behind your property.
The G6 network brings together established economy brands, direct digital channels, loyalty reach and decades of hotel experience across the U.S. and Canada.
hotels across North America
rooms across the G6 network
My6 members
years of brand trust
Recognition guests can see.
National marketing, direct channels and My6 help build loyal repeat demand without requiring owners to fund a traditional points-based rewards program.
17K+ reviews across Google Play and the App Store
Excellent
★★★★★
4.3 · 650+ reviews
Trustpilot
Questions hotel owners ask
Confidential property review
More cash flow. More profit. Best NOI.
Confidential and nonbinding. No commitment to proceed.